Layla Lusby
Inkspark Theatre
Role: One Woman Show
I started doing advertising for Inkspark in the Spring of 2024. I'd taken acting classes from one of the owners for the company, and when they were putting on a show with no promotion I stepped up and offered my services. I do campaign strategy for Meta ads, write all the copy, design the creative, and manage the Instagram profile.
Blood Wedding
This is the most recent show from Spring 2025. I centered the visuals around the themes of the show (Southern gothic & the red string of fate). This was the first campaign to feature photos of the cast, which I took during the rehearsal process. I included a lot of neutral tones so the promotional material would be different than the previous show, which also had a dark color palette with red accents. Overall, the show was a success, bringing in over $900 in profit.
Blood Wedding Ad1
Blood Wedding Ad2
Blood Wedding Ad1
Poe's Fright Night Fundraiser
Probably my favorite project I've done for Inkspark (Halloween is my favorite time of year so I'm pretty biased). Because the purpose of the campaign was fundraising, I took a slightly different approach with my promotional plan. I did some market research about crowd funding and the arts, and found that reward based fundraisers get the best results. So, at the event, we hosted an art auction with all proceeds going to the company.
Exit Daphne, Pursued by a God
My first Inkspark project! This was definitely a learning moment. Prior to this, I had only learned briefly about using Meta Ad Suite in class, and never actually used it myself. Getting to do this was my first opportunity to actually design, run, and analyze my own ads. The budget was very low, but I'm proud of it for having just gotten started. It brought a few people out to see the show and performed fairly well.
